Typography Principles

10/12/98


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Table of Contents

Typography Principles

Principle 1: Select a Type Appropriate to Your Audience

Principal 1(continued): Measuring Type

Principal 2: Don’t Use ALL Caps

Fonts

Principle 3: Make the Line Length Comfortable to Read

Leading

Principle 4: Choose an Appropriate Text Arrangement

Author: Russell Kahn

Email: russ@sunyit.edu

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