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NANCY WANG
"Above all, video games are meant to be just one thing: fun.
Fun for everyone." ― Satoru Iwata

Movie Poster | Death Parade

Project Description:

Design a poster for the fine arts or a movie. The fine arts poster can be for any individual art form; for example dancing. The movie can be from any time period, just put a creative/different spin on it. The poster design should communicate a particular theme and must attract attention.

Issues Encountered:

I chose to re-create one of my favorite animated series, Death Parade. The series has a very interesting, dark yet sweet approach to death and judgement. The concept of dolls is often used throughout the series as empty, souless humans. I wanted to take a darker approach to the series, as their introduction is rather silly, funky and upbeat and doesn't hold true to the series' true nature.

Solution:

The concept of not adding faces to an individual makes one seem ominous, mysterious and encourages the viewer to question the individual's identity, or lackthereof. I took the two main characters, who play a large factor in judgement in the series, and removed their faces. The concept of dolls is often used throughout the series, along with an audience, so I wanted to incorporate those strong themes as well. One of the main characters plays the role of the "judge," and so I posed him to make it seem as if he is a puppeteer, in control of people's lives. The other main character in the series is a human being, who eventually sways the other main character into developing human emotions, making it difficult to pass judgement. All these factors pushed me to pose the other main character as a puppet, which holds true to the series progression, but leave the audience questioning on what was going on.

Paint a Pot (& Pot a Plant!)

Project Description:

To create an aesthetically pleasing and engaging flyer to promote a variety of Residential Life activities and programs. This flyer, in particular, is to celebrate Earth Day by promoting the care of potted plants. With each potted plant, comes with a dedicated custom pamphlet.

Issues Encountered:

I wanted to emphasize the creative aspect of this program, as we didn't want to entirely focus on the "free stuff" aspect. However, I had difficulty incorporating the concept of painting along with something more organic, like plants.

Solution:

Using multiple paint splatter brushes, as well as bright neon colors, I etched out plant silhouettes (which I left white). This contrast draws the eyes straight to the plant silhouettes and the bright colors and splatters reflect the painting and creative aspect of the program (and sway off the notion of "free goodies").

Mohawk Day

Project Description:

To create an aesthetically pleasing and engaging flyer to promote a variety of Residential Life activities and programs. This flyer, in particular, is to promote a Field Day, specific to a complex.

Issues Encountered:

I worked with the Residental Hall Council in planning for this event. However, we had some setbacks about the time and had to cut a few of the activities out. For example, we wanted to give out custom t-shirts with a Mohawk Logo that I created; however, weren't able to do so because of time constraint. So, when prompted to create a flyer for this program, I was nervous because I didn't want to falsely advertise a program.

Solution:

I took what I knew was 100% going to occur--sports, some food and most importantly, socialization between the residents. I wanted the flyer to pop, so I used bright colors in contrast with a black background. Neon colors, such as greens, reds, and blues really helped attract the eyes of residents passing by. I kept the words and advertising vague, just in case something were to occur that we could not commit to.

DIY Essential Oils

Project Description:

To create an aesthetically pleasing and engaging flyer to promote a variety of Residential Life activities and programs. This flyer, in particular, is to promote self care in one method, using essential oils. We had the concept of creating various sprays, roller balls, and lip scrubs out of all natural products.

Issues Encountered:

Due to the nature of the program, I truly wanted to focus on the "fresh" and "organic" aspect. Green in particular is difficult to work with and so I had difficulty finding other colors and images to mesh with a vibrant green. I also wanted to incorporate the concept of essential oils, instead of having an image of multiple bottles of oil. The idea behind that was to not appear overbearing about the benefits of essential oils, but rather percieve it as a fun, creative program.

Solution:

I softened the green and decided to look for inspiration in the internet. Buzzfeed, a well known company, has a way of making their DIY products appear so clean and simple to do. Most of their designs were a soft background with a number of un-touched ingredients scattering their thumbnails. I decided to incoporate a few of the essential oil scents--rose, citrus, cinnamon, mint, etc--that would look fresh and clean. I mimiced their style of typography and chose several fonts that appeared more handwritten to make the concept of a DIY more appealing.

Housing Tours & Mingle

Project Description:

To create an aesthetically pleasing and engaging flyer to promote a variety of Residential Life activities and programs. This flyer, in particular, is to promote a large scale event, Housing Tours & Roommate Mingles.

Issues Encountered:

I wanted to emphasize "Housing Selection" on this flyer and convey important information in a stylized manner. However, it was difficult to find images that were reminiscent of "Housing Selection." I attempted to trace an image of the dorm from photographs and create a flat, navy blue vector, but the result was subpar.

Solution:

Like the Grocery Bingo flyer, I wanted to use a strong, bright color to draw in one's attention. However, instead of using a bright, light blue, I opted to use a darker, navy blue/teal as a brighter color would be too harsh for one to read. I created generic buildings with windows to symbolize Housing Tours. The colors are also akin to the University's colors! By using different splashes of muted greens and blues against the bright yellow, I was also able to draw one's eyes to each important article of information.

Grocery Bingo

Project Description:

To create an aesthetically pleasing and engaging flyer to promote a variety of Residential Life activities and programs. This flyer, in particular, is to promote a large scale event, Grocery Bingo.

Issues Encountered:

It was difficult to create an original yet engaging piece. I wanted the flyer to be creative and attract the eyes of many from afar. It was a popular reoccurring event already, but I wanted residents to see a flash of color and be intrigued immediately.

Solution:

I used bright, neon-like colors to attract attention from a distance. Yellow is a strong, bright color and seemed as if was the best choice to make the poster more visible. I took a variety of free grocery icons, traced them and turned them into vector shapes in order to scatter them around the poster without losing any quality. Using the bright yellow against the strong, contrasting light blue allowed the images to be more visible.

Hot Chocolate Bar

Project Description:

To create an aesthetically pleasing and engaging flyer to promote a variety of Residential Life activities and programs. This flyer is for a small program to encourage socalization with the new students moving in.

Issues Encountered:

Initially, I had a difficult time trying to incorporate the entirety of the program. I wanted it to be evident that it was a Hot Chocolate Bar, in which residents could select whichever topping they'd like to add on top of their Hot Chocolates during the colder days. I also wanted the flyer to look appealing to a variety of residents.

Solution:

I decided to create a graphic that was reminiscent of hot chocolate instead of focusing on any toppings. I created a mug, with hot chocolate within it along with mini marshmallows and a candy cane sticking out of it. The saturated red contrasted well with the neutral beige; the red draws in one's eyes, where the most important information was placed. I felt as if the poster conveyed the information about the program well with only a few words and a strong image. I also included extra advertising for the next upcoming event: Grocery Bingo.